Templates
Author Templates: Bio, Website and Book Page
Last updated: Published by Book Profits Club
Author templates are ready-made structures for the pieces every author needs, such as a bio, a website and a book page. This Book Profits Club page gives you three free text templates you can copy today, built so each piece also invites readers to become clients.
What should author website templates and bios include?
Every author template should answer three things for a visitor: who you help, why they should trust you, and what to do next. Most templates you will find cover the first two and forget the third. The templates below add the next step, because that is where readers turn into clients.
Book sales page outline
Headline: the result the reader wants, in their words.
Who it is for: three short lines describing the reader’s situation.
Inside the book: three to five chapter promises.
About the author: two sentences and a photo.
Bonus: what readers get free when they register their copy.
Buy: one primary link, then other retailers.
Comparison
Wix, Squarespace or WordPress author templates?
| Source | What it offers authors | Best when |
|---|---|---|
| Wix Marketplace | A Writer and Author template category | You want drag-and-drop editing |
| Squarespace | Squarespace author templates within its template library | You want a polished look with little setup |
| WordPress.org | Author website themes in its theme directory | You want full control and plugins |
| Book Profits Club Premium | Advanced Templates as part of a $47 a month membership | You want templates plus coaching on using them |
Platform templates handle design. Book Profits Club templates are listed alongside group strategy calls and priority email support, so they suit authors who want help with the business side. If you only need a theme, a platform template is the simpler choice.
Common template mistakes
- A bio full of adjectives and no specific result for the reader.
- A website with buying links but no way to join your list.
- A work-with-me page buried in the footer.
Put these templates to work with our book marketing strategy.
Back to the main guide: book marketing ideas that turn readers into clients
How we chose
This page was written by Book Profits Club, which publishes this site. We judged every entry on the same criteria:
- Every template must include a next step that lets a reader become a lead.
- Platform descriptions use only what each platform lists publicly.
- Book Profits Club tier contents come only from its own website.
Numbers from outside research are quoted exactly as published, with the source named. See our methodology for the full rules.
Author templates: common questions
- What are author templates?
- Author templates are ready-made structures for the pieces every author needs: an about the author bio, an author website, a book sales page, a media kit, email sequences and pitch letters. They save time because you fill in your details instead of starting from a blank page. This site offers several free text templates on the author templates page.
- What should an about the author template include?
- An about the author template should include your name and the book, who you help and the result you help them reach, one or two credibility points that are true and specific, a short personal detail, and a next step such as your website or reader bonus. Keep it to about 100 words for a back cover and longer for your website.
- What pages do author website templates need?
- Most author website templates need a home page, a book page with buying links, an about page, a page for your reader bonus or email sign-up, and a way to work with you, such as speaking or coaching. Authors who want clients should give the work-with-me page as much attention as the book page.
- Should I use Wix, Squarespace or WordPress author templates?
- Any of them can work. Wix Marketplace lists Writer and Author templates, WordPress.org lists author themes, and Squarespace offers its own templates. Choose the platform you can update yourself, then focus on the content: a clear book page, a reader bonus sign-up and a work-with-me page matter more than the theme.
- What templates come with Book Profits Club?
- Book Profits Club lists Basic Resources and Guides in its free Standard tier and Advanced Templates in its Premium tier at $47 a month. The current list of individual templates is kept inside the community, so check bookprofitsclub.com for what is available today.
Want advanced templates and feedback?
Book Profits Club Premium ($47 a month) includes Advanced Templates, monthly group strategy calls and priority email support. Standard is free.